What does the term eCommerce bring to mind? eBay? Amazon? Shopify? Most individuals understand the big names and understand that it refers to selling and buying services and products online. What they may not understand is that the idea of eCommerce has grown tremendously in the last few years. Most companies, be they big or small, perform at least some transactions online, whether business to consumer or B2B products and services. Even local brands and home hobbyists can establish a little e-store to sell products directly to their followers.
eCommerce is an awesome opportunity, but the sheer size of this market makes for a whole lot of rivalry and ample opportunity to make mistakes. If you are just starting out, the overwhelming choice is sufficient to suspend your efforts in their paths. You are going to need to work smart if you need your eCommerce SEO strategy to be successful, so today, we are going to pay for seven crucial steps for improving your website, boosting your earnings, and rising to the peak of the e-commerce ladder.
Power Move #1: Use The Right eCommerce Platforms
It feels like such standard advice, but you would be amazed how frequently eCommerce attempts are starched through choosing the incorrect solutions. Not all eCommerce platforms and retailer services are created equal. You’ll need to ensure you’re choosing those that provide the features you will want to get ahead. Now, we are not going to tell you exactly which services to use (there are a whole lot of great ones out there), but we can advise you on what to avoid and what to look for when making your choice.
Generally speaking, you will want to prevent any solutions which are “built-in” into the service with which you host your website with. These are not always bad, per se, but they are not as technical as a third-party option will be. The true big boys of eCommerce concentrate on their specific fields. If you will need a way of processing online transactions and credit cards, for example, go with a specialty service that built itself from the ground up to achieve that. Their experience is more likely to make certain that the system works properly, you can get support if you need it, and they can score one of the most advantageous fees and transaction rates for their services.
Code In WP breaks down the selection process into three easy to recall questions that you might want to ask yourself while looking at different eCommerce suppliers:
- What’s your budget? Which sort of products are you promoting? What features does your online store need?
- What’s your budget?
- Which sort of products are you promoting?
- What features does your online store need?
As soon as you’ve narrowed your focus, it is a simple matter of locating the platforms that match your criteria. This methodical approach to decision-making is a significant part of what is going to get you ahead in the eCommerce game, so remember it well as you employ a number of the other approaches on our listing.
Power Move #2: Tighten Up Your eCommerce Design & User Experience
What do you do if you wind up on a cluttered, slow-moving website? You head for the hills by clicking on the back button as fast as possible, that’s what. Expect visitors to your website to do the same if you have not invested any time into developing a functional and presentable item.
To boost conversions, you ought to begin by doing three things. First, you must be certain your shop is laid out in a fashion that’s visually appealing and your clients can immediately learn about your product/service. This necessitates an understanding of design, so your choices are as follows:
- Brush up on your web/graphics abilities
- Hire a killer designer to create your design
Now, we are not saying that”out the box” solutions don’t have any place. “eCommerce website builders” and other newbie-oriented”plug-n-play” services can get you something practical, and they are a prime choice if you’re just starting out, trying to execute a budget-friendly alternative, or simply need something quick/easy.
For the best eCommerce website, however, you should seriously think about starting from scratch. As others have discovered, this is the very best way of giving yourself complete control over every aspect of your website. You may fine-tune information to such a level that your visitors will swear the website was custom built just for them. For large or soon-to-become-big companies, this is the thing to do to make certain you look professional grade.
The second half of the equation is ensuring your site is fast and is not suffering from protracted outages. To make this happen, you need to invest properly in the ideal web host. Trying to cut corners with reduction servers is a surefire way to repel potential customers. Start looking for VPS or dedicated web hosting which provides ample web and computing tools, fantastic uptime, and exceptional page loading speeds.
Finally, you must build trust and confidence in your website by incorporating high-level security attributes. Read up on the latest and best in web security, weave everything into your website, and make sure necessary badges and certificates are displayed when potential customers access your shop. This will make them more apt to make purchases, as they will feel more secure in entrusting you with their payment and personal information.
Power Move #3: Keep It Seamless
This applies mainly to larger organizations with a physical element to their business along with the virtual shop. Blending both of these experiences will aid your customers in locating products, learning about prices, and obtaining everything they need. In the company, it is called the “Omni-Channel” experience, and it has taken over the current retail landscape.
Pros have written at length about who is doing it correctly, and one key facet joins the top actors together: cellular capabilities. The pros predict that client’s reliance on smartphones for shopping will continue to grow, so enabling access to every aspect of your company from mobile devices will be one of the keys to success with eCommerce.
You will also need to take into account that lots of shoppers prefer to study online, then visit the store to pick up their merchandise. Ensuring that your web-store offerings match your in-store stock is a must, as is crafting the online part of your company to drive conversions and encourage clients to take a visit to your physical location to complete certain transactions.
Power Move #4: Pay Attention To The Info
If you are not taking advantage of analytics to find out more about your customer base, you are doing it wrong. Collecting data is very important to learn about customer trends. You will need to understand what consumers want to buy when they are most likely to buy, where they want to purchase, what payment methods they want, and anything else that will give you a leg up in predicting their behavior.
May eCommerce platforms have analytics functions built. Make the most of these, and keep your eye on third-party options that can further enhance your capabilities. The people over at Google have written a useful guide to get you started, as have the friendly people over at Hubspot. There’s a whole lot of information to absorb, but understanding “shopping behavior” will give you a competitive advantage in finding your place in both the offline and online market.
Power Move #5: Goal The Consumer Directly
A negative effect of getting all that juicy data is understanding which section of your customer base will react to which marketing approaches. Do not go with a one-size-fits-all,” shotgun” marketing strategy. Customize your ads to get the most effect.
By way of instance, let’s say you are a clothing retailer, and you are bombarding everyone with advertisements for tight, trendy, lady-jeans. Ideal for your female customers, but less apropos for male customers. Rather, mix things up, revealing your male clothes to male customers, and the women’s clothes to the women.
A simplified illustration, for certain, but implementing a precision approach will make certain you hook more clients with”tailor-made” temptation made to speak directly to their needs as a customer. Clients actually love feeling pumped to, and this is a guaranteed way to let them know you are paying attention.
Power Move #6: Make It Personal
Generic, unbiased correspondence immediately suggests to clients that they don’t matter. In the electronic era, participation is the name of this game. This means maintaining your message positive, leveraging social media properly, and demonstrating that you care about your customers on a more personal level.
There are loads of approaches you can take. Don’t forget to treat your clients like people (something which should go without saying), address them by name in emails, and find other creative ways to put the touch on each one of your engagement procedures.
Power Move #7: Go After Those Abandoned eCommerce Carts
A possible customer browses your website, loads up their shopping cart with a couple of purchases, but fails to follow through. Oh well, guess that is a client lost, right? Wrong. You can (and should) chase”abandoned carts” as the possible revenue is substantial.
First, be sure your shopping cart is simple to navigate. Putting hurdles in the means of checkout is among the principal annoyances that cause consumers to “tap out” and abandon the procedure. Decrease the endless forms, employ plenty of payment options, and observe your failure rate reduction.
For those who abandon ship, hope isn’t lost. There are loads of strategies to win back clients, chief of which are friendly reminders that they haven’t made a purchase. You should not go through the bother of sending out these yourself, though. There are loads of add-ons and third-party software that can help you draft, program, and send the best reminder emails to re-engage those more elusive customers.
Do You Need Help With eCommerce?
eCommerce & ECommerce SEO strategies can be handled in-house, but if you take your internet business seriously, you might wish to consider selecting a professional eCommerce agency. We breathe, eat, and sleep eCommerce and work with many large companies. Using our team of specialists and techniques will give you the boost you are looking for. Contact the BlowFish SEO team and get a free eCommerce Assessment.