If you wish to get more visitors and sales to your eCommerce website, then on-page eCommerce SEO is a critical first step. There’s a large number of how-to tutorials and articles on the web offering overall search engine optimization information, but far fewer that specifically address the requirements of eCommerce entrepreneurs.
Today, we’d love to give you a basic understanding of onsite lookup engine optimization for eCommerce. It’ll be sufficient to get you started, ensure that you’re sending all the correct messages to Google, and put you up for SEO success.
Definition eCommerce SEO
You can get traffic from paid search, but SEO cost, in the long run, is much less. Additionally, ad blockers and ad blindness can lower the effectiveness of paid search, so you will want to optimize for eCommerce search no matter what.
Each product you sell needs to have a dedicated webpage designed to draw visitors from search engines.
However, you do not need to forget about static, non-product-oriented pages on your Website, like the following:
- About page
- F.A.Q. page
- Website articles
- Help center answers
- Contact page
Make a list of keywords for those pages in addition to related keywords. Tools such as Ubersuggest make it easy to look for one long-tail keyword and find semantic key terms that can play nicely with it.
Why SEO For Ecommerce Topics
What do customers do when they want a service or a product? They’re looking for alternatives, suggestions, comparisons, and other information to help them make informed decisions.
If your website does not appear in the SERPs, you lose crucial access to qualified and interested eCommerce customers.
That is where e-commerce SEO comes in. It provides you with a means to attain your target audience without paying for advertisements. As soon as you get visitors to your website, you can delight them with your high-quality goods, intriguing copy, and inspiring calls to action.
If you simply optimize your website for individuals, you do your organization a disservice. SEO for eCommerce addresses the first barrier to acquiring new clients: getting visitors to your website.
Ecommerce SEO might seem to be a massive undertaking, especially if you currently have a website populated with plenty of products. Yes, it may take some time, but you can accelerate the process with a good strategy.
Where To Put The E-commerce SEO Focus
Prioritize pages: Which pages on your website get the traffic? Additionally, if you would like people to concentrate on a particular or flagship product, optimize for that item first. Choosing keywords, including metadata, naming your pictures correctly, adding picture alternate attributes, and integrating related keywords all fall under this category.
Have a look at the rankings: Your eCommerce SEO plan ought to be made to outwit the competition. Look at your top competitors’ websites and have a look at their search engine optimization efforts.
Follow through with CRO: Conversion speed optimization (CRO) must follow SEO. We’ll discuss that later on.
Continue reading for more detailed instructions for a successful e-commerce SEO strategy.
Let’s look at a number of the best suggestions for e-commerce sites that are lacking in the search engine optimization space. If you want people to locate your products more easily, you want an eCommerce SEO plan, and assessing each item off your list will make your strategy more successful.
Don’t Overload Your eCommerce SEO Descriptions
You don’t need to overload your product descriptions and titles with these keywords, but they should be present in the backup.
Mention your main keyword in your product headline, description, meta description, picture alternate attributes, and subheadlines. Sprinkle latent semantic index (LSI) keywords throughout.
Prior to using a keyword, do some research on it. Know how often people search for it (keyword research volume), how competitive it’s in the paid advertising space (cost-per-click, or CPC), and what people are searching for when they use this keyword.
eCommerce SEO Search Volume Tells A Story
Search volume tells you how much attention a specific keyword inspires consumers. A high search volume suggests increased popularity, which means you will get more active searches for this keyword.
CPC tells you just how much men and women pay per click when they purchase advertisements based on a particular keyword. A high CPC suggests increased competition. If your target keyword is extremely aggressive, consider finding a long-term alternative.
Ultimately, user intent describes what individuals want to find when they type a particular keyword into Google’s search bar. Let us say, for example, that somebody types “shower” and hits Enter.
If you can not determine the user intent behind a keyword, put in other words to the search string for clarity.
Query The eCommerce Competition
When you’ve got no clue where, to begin with, onsite optimization for your eCommerce website, then your competition is your best option. Larger competitors, particularly, have probably already put in the legwork for optimizing their websites, and you can find out lots of their secrets on their websites themselves.
Keywords are what you will need to concentrate on. Particularly, you will want to analyze the keywords on their homepages in addition to their top product pages.
How can you tell whether a website is optimizing for a specific keyword? You could begin by using the Moz browser extension to observe the search engine optimization title and description your opponents use in their name tags.
You can also use tools such as SEMrush to understand what keywords your competitors are ranking for on both paid and organic searches.
Do not stop your research with keywords. Take a look at your competitors’ landing pages also, so you can see how they use the keywords to optimize those pages.
Concentrate on Homepage eCommerce SEO
The site is typically where many companies focus their search engine optimization budget and energy. Although it’s unquestionably one of the greatest pages of your website to optimize, it’s by no means the only one you need to concentrate on.
Having said that, you do need to maximize your site nicely. The key things that you need to add and optimize are next.
Title Tags Are Important For eCommerce SEO
The search engine optimization title tag is among the most crucial elements of onsite search optimization. It should include your company name together with the most important keyword phrase you’re targeting. You should write this name tag in under 70 characters and in a manner that’s appealing to look for traffic, as they’ll see it in search results.
While this isn’t critical as far as keyword positions, the meta description to your homepage is a 160-character description of your company which will also appear in the search under the title tag. Write it in a way that encourages people to want to go to your website.
Don’t Clutter Up Your Homepage Homey
The content on your homepage should help people find out more about your organization and the products that you need to offer in a concise and clear manner. Avoid overloading visitors with too much info. Think about featuring your few products on your unique selling proposition along with the homepage.
Cluttered homepages can confuse people in addition to search engines. For instance, you sell products in several categories. Google will struggle to identify what you sell and who you are targeting with your goods, so make specific about what your website offers.
Simplify Your Website Architecture
As you’re adding categories and products to your shop, bear in mind that site architecture has an essential role in search optimization. Particularly, you want a different hierarchy of navigation, from the homepage to product categories to the goods listed within them.
Search engine bots will find your products and pages on your website based on a transparent internal linking structure that’s easy to follow — and not too deep.
The guideline for search engines and traffic is to ensure people are able to reach everything within three clicks. In the homepage, they need to only need to earn a maximum of three clicks for any product on their own website.
The Reasoning Behind Internal Hyperlinks
Boosting eCommerce SEO by revealing how pages are linked to one another Increasing time on site by inviting people to further explore your website Linking to related goods or to information-rich blog posts can help improve eCommerce SEO and make your website more tempting for further exploration.
Product pages are the lifeblood of your company, so you may wish to focus lots of your energy on optimizing them. Many eCommerce shop owners simply write a few lines of text about each item and throw up a picture or video.
You need more info on your product pages so Google can locate them. Here are the specific things that you would like to work on.
The title of your product is crucial. Typically, it’s also utilized in the search engine optimization name and URL of your merchandise page. This is the reason you may want to think about adding a frequent search phrase or keyword phrase to your merchandise.
By way of instance, if you’re selling T-shirts, make certain to include”T-shirt” or”tee” in the product name. Let’s say you have a T-Shirt That features something about Miami and the imprint reads “Do it Miami Style” or Fort Lauderdale The Imprint reads I partied like a rock star, Title them in perspective order “T-Shirt Do it Miami Style Imprint SML Tee” now For T-Shirt “FT. Lauderdale Party Like A Rock Star Imprint Tee SML” In this way URL and the keyword wind up in the search engine optimization title.
As an extra bonus, when folks share your goods on Facebook or Pinterest, that keyword will be in the name of the shared article.
Be Sure To Optimize Your Pictures Properly
Images are an essential part of your product webpage. Stand on your customer’s shoes for a minute. Are you more inclined to get a product from a website that clearly distinguishes the merchandise from as many angles as possible, from a website that has no image in any way, or from one that’s small and illegible?
Not only are pictures important for your clients, but they’re important for search optimization.
To properly optimize your pictures to search, start with the filename. Don’t add pictures called IMG0010.jpg to your product pages. Instead, use the item name and main keyword, such as floral-midi-dress.jpg.
You can get more impressions for your product, include keywords that people would use if they were looking for those pictures in search.
Additionally, when you add your pictures to your product page, add the item name and keywords in the ALT text for the image.
The outcome? Your images now have an opportunity of appearing in Google Image Search as shown in the picture above, or in the primary search results page for a part of the further media showing.
Use Videos To Feel More Confident In Their eCommerce Purchase
Help your shopper feel more confident in their purchases by also including a video on your product page. The video could be basic information about your product (such as a commercial), a how-to movie on ways to utilize the product to get results, or testimonials from those who have used the item.
Publishing videos offsite on networks such as YouTube can be an excellent way to attract and educate prospective clients about your products.
Educational DIY videos, as an instance, can show people how to make something amazing by integrating your merchandise. Once they get into the notion of working on that job, they will be more inclined to purchase your related products.
eCommerce Reviews A Big Help
Reviews are just another way to improve customer confidence in your product, so for those who have a fantastic item, make sure to allow them.
Bad reviews are not always a bad thing. Think about it — if you’ve got a higher-priced item that has good reviews, and a lower-priced item with so-so testimonials, then people are more inclined to opt for the higher-priced item, leading to greater sales for your small business.
Get Your Page Load Speed Down
Page load speed is also a ranking sign, both for mobile and desktop. The faster your pages load, the greater Google will rank you.
How can you reduce page load speed? Concentrate on subtracting as many unnecessary components from your page as you can. As an example, an enormous background image that is mostly covered by a white body column may not be necessary. Similarly, eliminate any plugins or add-ons which don’t contribute to your eCommerce company’s bottom line.
Do FAQ Pages Really Help?
Needless to say, they do. Having product-specific FAQ content in your product pages is a key to conversions.
If customers have questions that you don’t answer, they will go somewhere else to get those answers — and probably buy from the source which answers the questions.
Using a general FAQ page on your website is also a fantastic idea. Answering basic questions regarding your website’s safety, shipping, and return policies may increase buyer confidence, resulting in more sales.
Make Sure Your eCommerce Site is Mobile Responsive
Folks do appreciable shopping on mobile nowadays. A responsive design for your eCommerce website can’t just lead to a better user experience but also enhance search results. Google’s mobile-first index utilizes cellular-friendliness as a ranking sign.
Picture Size and Dimension Counts
The bigger your pictures, the longer a browser requires to load them. You may even save your pictures as lower-quality JPG (JPEG)s using a program like Adobe Photoshop.
You’ll have the choice to save your image as a JPG (JPEG) at an excellent level between zero and 12. In cases like this, the picture went from 125K to 82.4K.
Produce High-Quality Backlinks for Ecommerce SEO
Backlinks are just another rank signal Google uses to ascertain where your pages belong in the SERPs. The more high-quality backlinks you have from high-quality websites, the more authoritative your website becomes.
Building backlinks for eCommerce websites do not have to be hard. Guest posting on sites related to your market is just one simple, white-hat way to construct links. Simply email the owners of the sites you are interested in and provide them three or even more ideas for prospective guest posts for your content marketing.
Now For Some Of The Finest Ecommerce SEO Tools, You Can Use
If you prefer your eCommerce SEO plan to work, you want the perfect tools. The following are a few of the most helpful websites for discovering ways to boost your on-page and off-page SEO for increased visibility in the search engines.
I said Ubersuggest briefly above. This is an extremely valuable tool for isolating the best keywords to target for your eCommerce website and for locating related keywords to help boost your rankings.
The tool will scrape many sources on the web for information about related keywords, CPC, search volume, and much more.
MOZ is the best tool when you need to track and find keywords, find link-building chances, and analyze opponents’ page metrics. There are free and paid versions, so you can choose how much power you will need to fuel your eCommerce SEO campaign.
Why You Need to Combine SEO With CRO
I briefly touched on CRO above, but what do conversion rates must do with SEO? The solution is they’re two phases a customer must go through to buy your eCommerce products.
If people can not find your site (search engine optimization ), they cannot convert your offers. Likewise, if you have not optimized for conversions, all of the visitors in the world will not bring you sales.
Combining SEO with CRO provides you a powerful set of approaches that will assist you to drive traffic and create sales. E-commerce has become more and more competitive, so you need ways to get more visitors to your website and through the sales funnel.
Tools Needed To Analyze Your eCommerce Website
Begin by analyzing your website closely with a heatmap, scroll map, and confetti reports. View how people engage with your website so that you can optimize each page for conversions. So long as you have optimized for SEO as well, it is possible to create consistent traffic and convert a higher percentage of them.
Use Ahrefs to optimize and monitor your e-commerce SEO strategy. It’s terrific for finding visitors to your website and to your competitors’ websites. If someone has linked to your competitor, you could be able to snag a URL to your website by emailing that person and establishing a rapport. Offer to link to their website, then indicate one of your high-quality posts that their audience may be interested in.
ScreamingFrog is terrific for finding problems on your website, such as broken links, missing meta descriptions, and replicate content. When you identify those issues, create redirects or add missing articles so that you don’t get penalized in the search engines. The free version offers loads of helpful tools, but if you have more than 500 URL extensions, you may want to upgrade to premium.
Many e-commerce company owners want to jump directly to increasing conversions. That’s the mindset that is perfect. You have to get visitors to your website before you can convert them to your own offers.
Let us take a look at our checklist for eCommerce SEO
- Pick the Ideal keywords
- Conduct competition research
- Focus on homepage SEO
- Simplify your website architecture
- Optimize product pages
- Use responsive design
- Reduce page loading speed
- Produce backlinks
Do You Need Help With eCommerce SEO?
Now you know the intricacies of eCommerce SEO, it’s time to begin using it to benefit your online shopping site. Set yourself up for eCommerce success now that the opportunity to optimize your storefront on the Internet is here. For the best eCommerce SEO company with over 25+ years of experience to help your business grow with SEO for Ecommerce, Contact BlowFish. Ask us about Ecommerce optimization we are happy to help you.