There Are over 20 million eCommerce websites in the world and more are being created daily. What are you doing this year to sustain your footing from the aggressive eCommerce space? Where do you intend to spend your money and time?
If You will need some advice or reassurance to verify you have all your ducks in a row, here are 50 eCommerce statistics that could lend a hand and help you conquer 2021.
We have broken down these numbers based on customer behavior. Especially, they tap into seven key areas:
Digital marketing trends (paid and organic search, social media, and email marketing)
- Onsite user-behavior
- Mobile tendencies
- Cart abandonment
- Payment methods
- Shipping/delivery methods
eCommerce Digital Marketing Trends To Pay Attention To
Nothing is permanent with digital marketing. It is constantly changing, which means that you want to constantly update and refine your online efforts.
You do not need ambitious plans to remain on top of your eCommerce marketing. Sometimes, all it takes is tweaking little things, like key phrases and the frequency of your messaging, to provide your visitors and engagement a wonderful boost.
SEO & Paid Search Stats
- 43 percent of eCommerce traffic comes from Google search (organic) and 26% comes from Google Adwords.
- Search traffic generated 65% of complete eCommerce sessions in 2019–33 percent was created from organic search and 32 percent was generated through paid search.
- Search engines drive 10x more traffic to shopping sites than social media.
- ECommerce advertisers spend on average $1,000 per month on Google ad campaigns.
- . Health and beauty businesses experienced the maximum growth of lookup traffic during 2020.
Social Media Stats
- 40% of retailers use social media to boost earnings.
- 74 percent of customers rely on social networks to make purchasing choices.
- 84 percent of US online consumers look at a social media page prior to buying.
- 85% of social media buys in 2018 were from Facebook.
- 35 percent of customers who were surveyed expressed Facebook as an important element in choosing retailers to patronize.
- ECommerce sites generally print around 4 articles each week on their Facebook pages.
Email Marketing Statistics
- Email marketing contributes up to 20 percent of the traffic which drives eCommerce sales.
- Transactional emails (personalized merchandise alarms, purchase confirmations, etc.) get 8x more clicks and opens and make 6x the money than any other kind of email campaign.
- Abandoned cart emails have an average open rate of 45%.
- Sending 3 abandoned cart emails brings 69 percent more orders than sending one email.
- 85% of clients subscribe to emails to get discounts.
- Apart from discounts, the top reasons shoppers sign up for emails are rewards programs (65.9percent ), brand loyalty (40.4percent ), the ability to take part in product research (35.1percent ), and contests and sweepstakes (33.2percent ).
Demographics That Are Spot On
Do your plans serve your target audience well? When you supply online experiences that align with their habits, needs, and pain points, it builds trust and loyalty that makes it possible to break through the noise.
Have a look at these statistics on online consumer demographics to ensure you’re on track.
- Over half of Millennials see Amazon first when online shopping.
- Internet shopping is your preferred method of purchasing across different generations. Specifically, 67% of U.S. Millennials, 56 percent of U.S. Generation Xers, 41 percent of Baby Boomers, and 28 percent of seniors.
- Baby Boomers spend more per online trade than Millennial and Generation X customers do.
- Generation X customers are the most active online shoppers. They average roughly 19 trades each year.
- Men spend more per transaction than girls do.
- Men often shop for heavy-duty items (furniture, computers, TV, etc.) online, while girls buy groceries and clothes.
Onsite User Behavior
Do Your onsite features encourage your customers to research and make a purchase? Otherwise, your CRO (conversion speed optimization) might require a boost. Below are some statistics that provide you some direction with that.
- More than 60 percent of clients express they prefer digital self-serve tools, like live chat and programs, to answer their queries. For Millennials, live chat is the preferred channel for client support.
- Multi-step forms in WordPress can lead up to 300 percent more conversions.
64 percent of Internet users are more likely to buy a product online after viewing a movie
- Creating CTA (call-to-action) buttons on your website can improve engagement by 45%.
- Navigation and search are the two main site tools for internet shoppers.
Mobile Trends To Think About
How Does your website look on your cell phone? Mobile constitutes over half of the international online traffic, so it is not surprising that mobile will continue to drive the vast majority of online sales. Here are some figures you can share with your staff to Keep on top of your cellular efforts:
- Mobile traffic encompasses roughly 70 percent of eCommerce site visits.
- 82 percent of internet users have used a mobile device to store online.
- 31. 59% of customers express that having a cellular website is vital in deciding which brand/retailer to keep with.
- 53 percent of tablet and smartphone users store on a company’s app.
- 93 percent of Millennials compare online deals with a mobile device.
- Conversion rates from mobile programs are 3x greater than cellular websites.
- More than half of internet users say that they won’t recommend a company with a badly designed mobile website.
Cart Abandonment What To Do About It.
Have you ever had high cart abandonment rates lately? Worried your products may be losing their edge? Though it might be due to a lack of appeal, a huge portion of it might, in actuality, be attributed to hidden charges, transport, or the checkout procedure.
Where might you be missing the mark? Have a look below to find out:
- Over 60 percent of carts abandoned are because of shipping-related explanations.
- Half of those shoppers abandon their carts as a result of high costs linked to their trades (taxes, fees, etc.).
- 28 percent of shoppers will abandon their carts in the event the checkout procedure requires them to make an account.
- Clothing has the maximum cart abandonment rate (40 percent ), followed by technology (18 percent ), and home products (16 percent ).
- Websites with a slow loading time increase cart abandonment rate by 75%.
- Exit-intent pop-ups help recover 53 percent of abandoning visitors.
On-Site Payment Methods
What type of modifications do your payment procedures need? What improvements are you expecting to see? Here are a few things you will want to know while you are sorting this out:
- Credit cards are the preferred method of payment. They’re used in 53 percent of international transactions, followed by electronic payment systems (43 percent ) and debit cards (38 percent ).
- Mobile payments are projected to surpass the 50% mark in many markets by 2026.
- 39% of internet shoppers favor paying for their items/services with PayPal.
- PayPal and Apple Pay are the most frequent kinds of mobile wallets.
- Although half of the survey respondents believe it is dangerous to save their financial advice, the study shows 64 percent of U.S. cardholders do it anyhow.
What Are Your Shipping/Delivery Methods?
People have high expectations today. Though providing high-quality products are essential, how they are sent and delivered carries just as much weight. So keep these numbers in mind:
- Offering free delivery compels nine out of 10 people to get.
- 59 percent of online shoppers have ceased shopping with specific retailers because of a negative delivery experience. In a survey, almost 90 percent of Millennial and 85 percent of Generation Z respondents stated they’ve added items to their cart merely to hit a minimum purchase threshold for free shipping.
- 75 percent of environmentally-conscious shoppers need brands to reduce their packaging. (Nosto)
Get Ahead And Diversify Your Marketing Plans
As more companies transition to electronic platforms, it is only going to create the internet space more competitive. So what do you do? As a company invested in online transactions, Internet marketing needs to be your bread and butter, with no exceptions at all.
To safeguard the viability of your organization, look to diversify your digital marketing. We are talking about blending your SEO with:
- Conversion speed optimization (CRO)
- Marketing automation
- Social media marketing
- Content marketing
- Reputation management
Many Businesses often think if they have got SEO down, they are in good hands. This is not all that true. Sure, SEO might bring in the perfect folks to your internet business, but if it is not supplemented with the strategies above, you won’t see your bottom line increase. So ensure to enlarge your eCommerce marketing plan that will help you get a competitive advantage.
Create a Customized Marketing Strategy with BlowFish SEO & Digital Marketing
If you need help putting together a customized digital marketing strategy for your eCommerce business, reach out to BlowFish SEO. With over twenty-nine years of experience amplifying participation and earnings for businesses like yours, we are well-versed with all things digital marketing.
So Get in touch with us now, and someone from our staff will reach out soon.