Creating Micro Moments The Right Way

How To Create Micro-Moments For Customers Intent

Creating Micro-Moments For Customers Intent Based Search

As a result of personalization strategies for advertising, Your brand’s image is now connected to micro-moments, a customer behavior trend that describes the cases when considerations drive customers to get the service or product they require. What Are Micro-Moments exactly?

It’s the trend that means digital marketers can’t dictate how customers perceive the brand’s worth. Advertisers must prove that a product or service has value.

How can digital marketers develop micro-moments for marketing and articles?

Use an analytics-based strategy For Creating Micro-Moments 

Micro-moments begin when the client turns to their smartphone or other devices. The first moment the surfer asks themselves questions such as:

  • How do I do a certain job, like removing an oil stain from a driveway?
  • How do I find a local business for a need, like a gas station or lunch place?
  • How do I finish an immediate need like leasing construction equipment for paving?
  • Generally, how do I purchase a good or service I need at this time?

Answering these kinds of questions can frame what goes into campaigns and articles which encourage clients to buy, and to trust your brand.


These Steps Help Digital Marketers Envision & Create Micro-Moments Analyzing The Campaign Data.

Here’s the way to get those juices flowing.

Strategy based SEO paid search, and social-based on queries your potential customer would ask

Keywords for search and SEO are important. But to reach clients, digital marketers must act on them to Create Micro-Moments. Those phrases prompt articles to demonstrate to this searcher a service or a product may help them find the right option for them.

Create Micro-Moments

What Should A Digital Marketer Look For?

Digital marketers should look at how to refine keywords based on surfer behavior. Google noted that consumers arrive at stores as “well-informed,” and many searches with “near me” type phrases for local businesses. That behavior has given rise to many phrase modifiers that reflect quality, nearness, and immediacy. Mobile searches containing the term “best”,  according to Google, increased 80 percent over the previous two decades.

Entrepreneurs realize the value such as income and age. But where they go for advice can unveil needs that come up for daily needs. The final result is micro-moments which are chances to connect with clients immediately. The research will help the trends surrounding those values and needs. 

Plan multichannel analytics reporting For Creating Micro-Moments

Accounts that are equipped with analytics can help digital marketers plan strategies around channels and their local areas. Google Analytics’ Audiences report enables a comparison of conversion functionality. This helps digital marketers to determine at a glance which personas are currently doing best against a metric. They could use the information to refine a campaign message, watching a movie, raising the probability of downloading a white paper or buying the product.

Do You Need Help Creating Micro-Moments For Your Business Website?

Unless you’ve got a marketing pro in-house, Leave it to BlowFish SEO. We have the resources and over 25 Years of expertise to create websites, campaigns and optimize them. Let us talk about your goals and which of the marketing methods will work best for your company!


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Robert DiSalvo SEO

Robert DiSalvo SEO Is well versed in the profession and Internet marketing since 1995., Robert DiSalvo Is considered an Internet marketing expert and Brings Seriously Experienced Inbound Marketing Campaigns to the table.

Prior To heading BlowFish SEO full Time, Robert Headed very successful internet inbound marketing campaigns for Bella Sante Day Spa's of Boston and Red Door Spas increasing their yearly Gift Card Sales by over 400% and increasing customer appointments over 300%.

Currently, Robert DiSalvo is focused in the Areas of Voice Search, Mobile Search, and local search algorithms. Robert believes that by 2019 most mobile searches will be conducted by voice by mobile devices or virtual assistants and it is very important to get your positioning in the search engine rankings as soon as possible.

2005 To 2013 Robert DiSalvo Held Practice as an Internet Inbound Marketing Consultant for various web based companies.

1999 through 2005, Robert held The positions Of Director Of Lucid technologies in the first 6 months as a startup in the Internet marketing Industry produced revenue of over 10 million dollars a Year.

1994 through 2000 Robert Held the position of president of New Power BBS the first Palm Beach county Internet service provider with revenues in excess of 8 Million Dollars Pre Internet 1984 to1994 Robert Ran A Major FidoNet Hub In Boca Raton Florida handling Electronic Mail for AT&T and The U.S Government And Started One Of The First Online BBS's Called New Power in Boca Raton, FL