How To Pick Keyword Bidding Strategies
Envision the Google Ads auction for a minute. The keywords are set, the goals are created, and what's enabled to proceed. A pertinent query comes into the search bar and the chance arises to begin capturing relevant users. Prior to the first click is billed to the ad, think about the choices of different keyword bidding strategies.
About Manual Google Ads Bidding
When choosing manual keyword bidding strategies, this option provides advertisers with the best control in establishing the maximum bid for each keyword that engages in the auction. Picture one individual with a sign simply bidding on the auction with just price in mind for every time your advertisements are eligible to be displayed. Though this strategy allows control, in addition, it misses opportunities that automated strategies have natively built into Google's Ads auction algorithm.
About Smart Bidding
When choosing an intelligent keyword bidding strategies, the Google Ads account enables Google's machine learning how to maximize keyword bids for a particular goal while remaining within the established budget. Automated clever bidding accounts for the keyword bids and thousands of other signs such as time, day of week, location, interests, language, browser, likeliness to convert, audience types, and more every time any keyword participates in the auction. Now imagine doing so times every keyword in the accounts, and it would be hopeless to discover every opportunity without automatic strategies.
Choosing The Appropriate Smart Bidding Strategy
Consider the overall objectives and customer funnel the AdWords account is doing for.
When considering top level funnel approaches like brand awareness and thought, below are a few choices:
Maximize Clicks: automatically sets your bids to help get as many clicks as possible within your budget. This is an excellent option when first beginning to get visitors to the website, and may also be leveraged as a remarketing list for additional chances down the funnel.
Goal Outranking Share enables advertisers to select a competitor's domain name and how frequently to outrank it at the market. From that point, AdWords sets search criteria to help meet that goal.
Target Search Page Location automatically sets keyword bids to help increase the possibility that ads appear on top of the page or on the first page of search results.
What are My Choices For Leads & E-Commerce?
When considering lower level funnel approaches like lead generation and e-commerce buy, below are a few choices:
Target CPA (formerly called conversion optimizer) automatically sets display or search bids to help get as many conversions as possible in the established target cost-per-acquisition (CPA).
Target ROAS (Return On Ad Spend) automatically sets bids to help get as much conversion value as possible in the target return on ad spend set.
Maximize Conversions automatically sets bids that will assist you to get the most conversions for your effort while spending your budget. Pro Tip: Google best practice suggests using at least 30 conversions per month to make sure Google's algorithm is collecting pertinent visitors from Google Ads.
Enhanced cost-per-click (ECPC) increases conversions while remaining in control of keyword bids. ECPC automatically corrects manual keyword bids to help get more conversions, while attempting to attain the identical cost-per-conversion.
Still Not Sure Which PPC Strategy To Pick?
Choosing the best bidding strategy for your Google Ads account can be difficult, Contact your BlowFish account manager so we can perform a Google Ads audit with our business development team now. We are not one of those average SEO Marketing Companies, We have over 25+ Years in Digital Marketing.