PPC Mistakes To Avoid

What To Do When PPC Campaign Goes Wrong

Your PPC Campaign is Not Converting

Since 2000, when Google AdWords (now Google Ads), was introduced, pay-per-click marketing (PPC) has seen a significant change in PPC Campaign marketing. Google Ads, now 21 years old, is still one of the most popular platforms for online advertising.

Google reported that their ad revenue for 2018 was more than $116,000,000,000,000,000. But they are not the only ones making money. Google Ads has been a major part of the advertising strategies of many business owners and advertisers.

Since its launch, the original AdWords now called (Google Ads) product is complex. This has been due to the additions of many features, ad types, and targeting methods. Although it is a great tool to grow your leads, the complexity of Google Ads can be confusing for those who are just starting out with PPC.

ppc campaigns issues

You might be considering starting a PPC campaign. Here are some common problems and mistakes to avoid.


Although it may sound absurd, consider the following: What is your goal for this PPC campaign?

While you might be tempted to think that “more leads” and “more revenue” are great goals, let’s take it one step further.

You want more leads. But what type of leads? Who are your ideal leads? Who are your ideal leads? For example, if your pest control business is based in the United States, you might need homeowner leads, but not people that live in Apt. Rental leads.

Consider what part of your business you are advertising. What services are your ideal leads looking for? What keywords would you search if someone was interested in your service?

Also, consider how many leads are you looking for. What is the acceptable cost per lead? What is the average revenue you can make from a job? What are your spending limits while you try to figure out which methods work?

These questions will guide you in how to run your campaign.

It is important to set clear, measurable goals to help you analyze the performance of your campaign and determine when it needs to be updated.


Setting goals is not the same as tracking them.

It’s possible that you have decided to get more leads. But how can you tell if they are really getting you? What number of leads are you currently getting? How high is your close rate?

You can only accurately analyze the performance of your campaigns if you have all of it. This includes tracking phone calls to your business or store and form submissions through the website. Track offline leads and store visits.

While some people track clicks and impressions, you will not be able to accurately manage or assess your campaign without tracking conversions (engagements).

It is essential to identify who is contacting your company and from where. This will allow you to determine if your campaign was a success.

Measuring success with PPC campaigns

Do you need help with A PPC Campaign?

You can Contact BlowFish SEO for a free assessment, We also have a large blog that gives many tips and tricks to PPC management & Internet Marketing. We have been doing Internet marketing for 27 Years, we have bumped into almost every imaginable obstacle and have written about them in our blog. We can help you overcome marketing obstacles

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Robert DiSalvo SEO

Robert DiSalvo SEO Is well versed in the profession and Internet marketing since 1995., Robert DiSalvo Is considered an Internet marketing expert and Brings Seriously Experienced Inbound Marketing Campaigns to the table.

Prior To heading BlowFish SEO full Time, Robert Headed very successful internet inbound marketing campaigns for Bella Sante Day Spa's of Boston and Red Door Spas increasing their yearly Gift Card Sales by over 400% and increasing customer appointments over 300%.

Currently, Robert DiSalvo is focused in the Areas of Voice Search, Mobile Search, and local search algorithms. Robert believes that by 2019 most mobile searches will be conducted by voice by mobile devices or virtual assistants and it is very important to get your positioning in the search engine rankings as soon as possible.

2005 To 2013 Robert DiSalvo Held Practice as an Internet Inbound Marketing Consultant for various web based companies.

1999 through 2005, Robert held The positions Of Director Of Lucid technologies in the first 6 months as a startup in the Internet marketing Industry produced revenue of over 10 million dollars a Year.

1994 through 2000 Robert Held the position of president of New Power BBS the first Palm Beach county Internet service provider with revenues in excess of 8 Million Dollars Pre Internet 1984 to1994 Robert Ran A Major FidoNet Hub In Boca Raton Florida handling Electronic Mail for AT&T and The U.S Government And Started One Of The First Online BBS's Called New Power in Boca Raton, FL