What’s Coming For SEO In 2019? Robert DiSalvo SEO Shares His Predictions based on current trending styles in Technology Trends, And You Better Hold Onto Your Hats!
Just lately, we’ve seen some pretty significant adjustments on the search engine pages (SERPs) For Desktop and mobile search and soon “Voice Search”.
For High-End cellular devices, we’re seeing more formatting changes to focus, give a better experience, search results.
In this posting, I’ll cover some coming trends in voice search that should be on the table today for today’s trends in mobile, voice search, speculate on where in fact the trends will lead. Though I mainly reference Google, these predictions apply mainly to all of or any the major search engines.
With the only complete certainty that SEO’s, Website owners will have many adjustments to make to websites under their care in the mobile and voice search landscape.
1. More “Short To The Point Knowledge Cards”
I tested this in December of 2017 And Created one using Schema and ranked it #1 creating a huge inflow of mobile traffic within two weeks. Some also result in read out loud output depending on the platform you are on.
These cards are meant to be shown or read out loud by Google to an end user with an Exact answer to a question. (Give it a try voice search using OK Google from your cell phone and ask “What Is BlowFish SEO” ) If all remains as it is, Google will read out loud all about my company in a short to the point way, These cards are formatted to fit the screen of your cell with no scrolling up or down. up from thirty percent a year earlier.” Mobile search and voice progress stemmed from several very recent improvements, the first of that was better-targeted results, visibility, and voice search of mobile results on cellular devices (specifically for local companies).
Recent growth and modifications could also stem from Smart speakers such as Google Home, Amazon Echo, Alexa and increased Mobile voice search use of Cortana and Siri, that allows retailers to display or speak smart cards for these product or knowledge-based queries directly on their speaker or phone.
The growth of Google voice search and mobile will surely continue being a trend continue. Here are a few additional ways we’re able to see this play out:
1. Voice search & all natural language
Has Vastly improved over the last year with the exception of Siri. Today, we’re usually touching digital personal assistants like Cortana, Siri, Google Nowadays, and Alexa (for Amazon Echo).
Microsoft discussed the smooth integration of search/digital assistants into Microsoft Workplace, in addition to into our daily workflow/tasks and more. I really feel looking at a screen will become a thing of the past in the next decade. If you are not ranking for whats being voice searched, I Seriously doubt people will go past 5 results of Siri reading businesses or products off a list
The Search engines are getting much better with their neural networks on understanding human behaviors in several contexts. It’ll be really interesting to observe how Google monetizes voice search since it could move persons from actually “searching” on products like cell phones, Laptops, and desktop computers. Will they voice a paid ad before and after a search? I hate listening to more than 3 results personally.
Here’s a good example of what OK Google, site targeting, and e-commerce could carry out once voice search is Fully rolled out:
Google Voice Assistant notices that Kathy is delayed on the way home so that it suggests visiting a shoe store (on the way) to get jogging sneakers from that recently continued sale. The “grab jogging sneakers” to-do item can be kept on your own phone and/or computer, has been recently sought out, or you’ve previously bought the same (or related) sneakers.
This type of marketing will pull info from a whole lot of different sources (recent purchases, personal choices, search queries and so forth) and will be portable and very personalized to you.
It’s an especially hard puzzle to fix since the various bits of information should be considered instantly.
As a company with a website or an SEO that works with clients, What should you be focused on for the next year? Voice Search, Schema Programming, localization, Category Structure of your site to drill down tighter to each product segment on your site and a speed. Let’s not forget about AMP.
Very Soon searching on a screen with a keyboard is going to be a fading memory with the introduction of AI & electronic personal assistants. I help give Tips how to optimize for voice search and prep for it or you and your clients will be lost in the SERPS forever.
I have added Facts About Voice Search Below. If I forgot any or if you know of other facts please let me know.
” The number of families in America with smart speakers has increased 49 percent in the past 5 weeks (Jun-Nov 2017)” through ComScore
“Application growth for Amazon Alexa has been remarkable — over 500 percent in the second half of 2016″ based on Voicelabs.
“High consumer use of voice assistants in autos (51 percent) and household (39 percent) suggests increased comfort with the technology” — based on Activate via WSJ.
“Google Home has approximately a 25 percent share of the US smart speaker industry.”
According to CTA through Hubspot
“1 in two use voice technology in their smartphone in 3 voice technology users use voice technology” via ComScore
“In May 2016,
1 in 5 searches on an Android program in the USA was through language” based on KPCB
“60 percent of people using voice search have started in the past year” based on MindMeld
“Amazon and Google accounts for 94 percent of all Wise speakers in use” through Strategy Analytics
“41 percent of people using voice search have just begun in the last 6 months” based on MindMeld
“42 percent state voice-activated devices have rapidly become “essential” for their lives. via Geomarketing.com
“40 percent of adults now use voice search once daily” based on Location World
“9 percent of users stated that they have used AI personal assistants such as Siri or Cortana from the past day” based on AYTM
But “only 13 percent of speaker owners use their smart speakers to discover a local business” based on an NPR survey via Geomarketing.com
“We estimate that 325.8 million individuals used voice control in the past month” according to International Web Index (that is almost 10 percent of the Internet population based on Internet Stats).
19% of individuals use Siri at least every day.
“28% believe voice search is a more accurate way of searching” through Katherine Watier
“72% of people who have a voice-activated speaker state their devices are frequently used as part of their daily routine.”
“45 percent of people who have used AI personal assistants said they have used Siri. 33% have used Google. via AYTM
“Only around a third of smartphone owners use their personal assistants frequently, even though 95 percent have tried them at a certain stage.”
Microsoft’s most current system, which has six neural networks running in parallel, has reached 5.9 percent, just like an individual transcriber’s.” via The Economist
“Voice activated speaker owners want to obtain the following from brands; prices, sales and promos (52 percent), personalized ideas and info (48 percent), events and action information (42%), company information such as store location (39 percent) and customer service support (38 percent).” via Amazon
“Only 11 percent of respondents who already have an Amazon Alexa or Google Home speakers will also purchase a device that is competing.” via Voicelabs.
“Clients use Amazon Echo for many functions, with one third using it as an information supplier responding to queries and more than 40 percent as an audio speaker for listening to streaming audio.”
“Cortana currently has 133 million users” based on Microsoft/Tech Radar
“Nearly 50 percent of individuals are currently using voice search when researching products.” Based On BlowFish SEO
“41% state with their voice-activated speaker is like speaking to a friend or another person.”
“We estimate there will be 21.4 million smart speakers in America by 2020” based on Activate
“outside 35 percent of ordinary recognition mistakes, 31% were sound related and 22 percent were pronunciation related” in accordance with Research Gate
“42% state that usage while driving is a reason for using voice search” Katherine Watier
‘Private assistants’ is the top marketing search of 2017″ based on Bing through Econsultancy
“47% expect their voice technology used to increase” through ComScore
“11 percent of people using voice search began over 3 years ago” based on MindMeld
“Google’s AI has been studying nearly 3,000 romance books so as to improve its conversational search skills” via Click Hub
“About 55 percent of searches will be performed with no on screen display by 2020.” via BlowFish SEO
“The Echo Dot was the best selling product on All Amazon from the 2018 holiday season” through Techcrunch
According to a new study by VoiceLabs through Mediapost
“65 percent of individuals who have an Amazon Echo or Google Home cannot imagine moving back to the days of having to look at a screen until they had an intelligent speaker.” via Geomarketing.com
“21% do not like typing on their cell phone and thus turn to voice search” through Katherine Watier and Statista, 2015 (Source: https://www.hubspot.com/marketing-statistics)
“52% of people maintain their voice activated speaker in their common room (e.g living or family room), 25 percent in bedroom and 22% in their own kitchen” via Believe with Google
“25 percent of 16 to 25-year-olds utilize voice search on cellular” via Worldwide Web Index
“1 in 5 online adults over 25 have used voice search on their cellphone in the past month” via Worldwide Web Index
“43% mention that using voice search is faster than using a website or an app” through Katherine Watier
“56% of Internet grocery shoppers utilize or plan to use voice controlled smart assistant/speaker” via Worldwide Web Index
“We estimate that the retail giant (Amazon) has sold 5.1 million of those intelligent speakers at the U.S because it launched in 2014” based on CIRP through Geekwire.