This is the first article in a series of articles for Digital Marketing In West Palm Beach and written by West Palm Beach SEO Specialist, BlowFish SEO, where we will discuss the power of Negative SEO (I am not sure if it is ever used but let’s ignore that for now). Positive SEO is one of the most powerful and effective methods of search engine optimization.
Keyword Research Is Very Important For Digital Marketing In West Palm Beach
If you are new to SEO or search engine optimization negative keywords can be incredibly effective. Using negative keywords can have a very direct effect on the results of your search engine optimization efforts.
When you begin using positive keyword phrases, instead of negative keywords, you will begin to see higher page ranking. In other words, if you are building a website to be used for “mall traffic”, with negative keywords you will only receive traffic from Internet Retailers or Mall Marketing Agencies.
Be Mindful Of The Keywords You Use With Digital Marketing In West Palm Beach
If you use negative keywords in the title and the keywords themselves, many search engines will not display them. So, while your website is being indexed by the search engines, if they see negative keywords you will not get a high rank.
When you put positive keywords in your titles, you will get a higher rank because your website has been indexed by the search engines. The better your rank is, the more time it will take for you to increase the rank of your website.
One word of caution when using negative keywords, remember, your positive keywords have to be relevant. There is a fine line between being too “negative” and being too “positive”.
It is a fine line but if you use negative keywords you will only get negative results. Consider this in 2020.
Do You Need Help With Your South Florida Digital Marketing Campaigns?
The Team At BlowFish SEO has been doing Digital Marketing for well over 25+ years and knows what will work for your company. Located In Palm Beach County we are here to assist you with any type of digital marketing agency services you need. Contact us for a free website and digital marketing assessment of your site.