As a social media agency working with many different platforms. Let’s talk about Facebook in an effort to make feeds more relevant to its users, Facebook has prioritized content that you see friends and family being sorted and shown first. As social networks acquire more users and see more action on their social media sites organic page reach is guaranteed to keep dropping. It’s important for marketers to remember that social networks are search engines in their own right, and like Google, will continue to focus on providing the content to their customers.
Our Social Media Agency Knows You Have The Question, What Do I Do As A Brand?
As a brand, how do you ensure that your articles continue to reach a good percentage of those in your target audience? Relying solely on paid advertising is not likely to get you the exposure or brand recognition that you’re hoping for. The number of individuals using ad blockers is expected to double over the next year.
Clearly, people are getting tired of being bombarded realizing this, many manufacturers have begun to concentrate on attempts that are organic to complement their advertising that’s paid and to maximize their social reach.
Here Are A Few Tips To Get You Moving Along
1. Make it personal & Personable.
We’ve already discussed your articles are boosted by Facebook on the feeds. Interact with your fans. Because people are more receptive to your content when they have interacted with you 22, you should do this.
Brands are currently using communication as a chance for marketing, to make a true effect. There are many instances of this, the majority of customer care.
2. Curate content Every Social Media Agency Knows This
Overcrowding is one reason why reach is falling on platforms social Media. It is an indication of how much your audience is made to eat up on a daily basis. By acting as a content curator for content in your specialty, you could earn their loyalty.
- Audience loyalty
- Social media authority
- Opportunity to build relationships
- Less of a promotional look
- More visibility
Facebook promotes posts of the writers you’ve had interactions with. Curation can help by sharing their articles you establish that interaction with influencers so that you can get on their radar. Twitter connects people you with @mention curation is an excellent way to get new followers.
3. Use supplementary platforms
You could look at websites as platforms to make social shares. Tons of marketers guest articles to construct their presence. You could request editors to allow “Tweet quotations” to push social media shares on your own articles. This feature can be enabled using WordPress’ Click to Tweet plugin.
You may use distribution platforms to amplify your articles. Viral, DrumUp, and Buzzfeed Content Bee are three examples that are great.
BuzzFeed – this website brings about 150 million visits per month, by making it and you can redirect a portion of the traffic to your website All you will need is content, with whatever is trending on the website in line.
Viral Content Bee – those platforms operate on a benefits scheme that has individuals for you sharing theirs share your articles on platforms in exchange.
DrumUp – this content discovery platform lets you promote your content. It uses the identical algorithm that runs it has content suggestions feature to”indicate” your articles to individuals seeking it.
Do You Need Help From A Social Media Agency With Over 25+ Years of Marketing Experience?
Face it the Internet at the time of writing this has been around for 30 Years. You don’t want to waste your marketing dollars with social media marketing companies that have been around ten years or less or working with their employees that have less than a year and a half of experience on average. Sure you will see them doing the work but will they get the results? We can help you achieve your goals quickly and efficiently. Contact BlowFish today for a free assessment.